Agenda
Posted by Amir Harel
Nir Bar-LevSpeaking: Wednesday afternoon
Topic: Google Analytics
Bio: Nir Bar-Lev is Google’s Head of Analysis Products, EMEA. In this role Nir leads product development and strategy for Google’s Analysis Products within the region and for the region.
These include Google Analytics, Website Optimizer, Insights for Search and Google Trends. Nir is a four year Google veteran. As an early member of the mobile product team he headed several products and helped define Google’s mobile strategy. Nir later helped establish Google’s development center in Tel-Aviv cooperating closely with the local engineering leadership to set up one of Google’s most innovative and productive dev centers. Prior to Google Nir held product and business development leadership roles at severstart-ups. Nir holds a B.Sc. in Software Engineering from the IIT (“Technion”), a Law degree from Haifa University and an MBA from the Wharton School of Business.
Ofer Adler Speaking: Wednesday afternoon
Topic: IncrediMail
Bio:
Founder: IncrediMail.com, photojoy.com, hiyo.com (NASDAQ: MAIL)
Former investor: Metacafe.com
Investor: etoro.com
Before IncrediMail spent about 8 years working in the Israeli capital market at companies like “Hevra merkazit”, “ Betucha”, and Clal insurance investment department including about 3 years trading at the Tel Aviv stock exchange before it all got computerized.
Avichay Nissenbaum Speaking: Thursday mid-day
Topic: The Yedda story – Entrepreneurship lessons
Bio: Avichay Nissenbaum is the CEO & Co-founder of Yedda, an AOL company
And AOL Israel Country Manager
As co-founder and CEO of Yedda, Inc.
Avichay led the company to become a prominent player in the Internet social search space which led to the acquisition by AOL (A Time Warner company Nasdaq:TWX)
Prior to Yedda Avichay co-founded SmarTeam (Acquired by Dassault Systemes , Nasdaq: DASTY), a market leader in the PLM domain (Product Lifecycle Management).
With over 20 years of experience in the software industry, through leadership positions in management, sales, business development, marketing, and operations, Avichay serves as a board member for Winbuyer Ltd., ComSleep Ltd. And Incredimail (NASDAQ: MAIL) and advises and helps several startups and entrepreneurs.
Avichay holds a B.Sc degree in Computer Science and a B.A in Economics
Amir HarelBio: Amir has more than 12 years of experience in developing and marketing software products. While searching for the next exciting project to work on, Amir is also mastering the secret art of the JavaScritpt Ninja.
Innovating and developing products from the age of 5, he is a natural-born entrepreneur, always looking for ways to take an active role in improving the world. Amir holds a B.Sc in Computer Science from Bar-Ilan University and an MBA from the Interdisciplinary Center of Herzliya.
Eddy ResnickBio: Eddy has been involved with the hi-tech market in Israel and around the world ever since his aliya in 1990 from Canada. For the last 13 years he worked at Sun Microsystems in the telecommunication industry and finally with the startup community focusing on cloud computing.
Eddy brings both a technology and business perspective to his activities.
Shelby ZitelmanBio: Shelby has a passion for innovation - working for 2 years as an analyst for two early-stage funds in Philadelphia and studying entrepreneurial Management at the Wharton School at the University of Pennsylvania.
She is now working with PresenTense in Jerusalem, a non profit organization that supports social entrepreneurs in the Jewish community with entrepreneurial skills-development, networking and mentoring, among others.
Posted by Amir Harel
Posted by Amir Harel
This Startup Weekend is the first ever Startup Weekend done in Israel.
For this happy occasion, Startup Weekend has sent Clint Nelson to join us.
About Clint: Clint Nelsen is a Partner at Startup weekend, and as he describes himself: ” I have an extreme curiosity for the world around me; Startup Weekend provides an amazing outlet to surround myself with smart people pursuing really interesting ideas. I am from Minnesota and have a passion for anything outdoors. I don’t have a car, and arrive at many a meeting in the Seattle area dripping in sweat. In another life I did business valuations for privately held companies. My favorite part of that job was interacting with the entrepreneurs that were following their passion and taking big risks. I love to learn, travel, snowboard, fly planes, and fly fish.”
Welcome Clint, glad to have you with us. Looking forward to sharing ideas and showing you around Israel!
Posted by Amir Harel
If you want to get a glimpse of what Startup Weekend is all about, watch this video from KTVB Channel 7 covering the Idaho Startup Weekend event.
Don’t forget our 25% discount ends on the the 26th of November, Just type the word: swearlybird in the discount code field on the registration form. hurry up!
Register Now
Posted by Amir Harel
Wondering what happend at this weekend’s 3 Startup Weekend events? Check out just a few of the amazing things that came out of the weekends!
Still wondering what Startup weekend is? Catch us on the news at our first time event in Boise, Idaho: idaho.startupweekend.org
Check out the Atlanta happenings: atlanta.startupweekend.org
Check out the Tulsa happenings: tulsa.startupweekend.org
The Israel event is going to be one for the record books! Check out the AMAZING lineup and register for this event if you haven’t already! http://israel.startupweekend.org
See you there!
Posted by Amir Harel
In one of our previous posts we’ve covered a few Startup Weekend Graduates. One of the companies that we mention there that emerge into a fully-operating startup was Skribit. I’ve approached Paul Stamatiou, who Co-founded Skribit, and asked him about his experience from Startup weekend, and to share some insights as a participant.

Amir: Hi Paul, so please tell us about yourself
Paul: - First off, thanks for approaching me for the interview Amir! I am a 23-year-old Greek web developer living in Atlanta, GA. I recently finished up my college education with a Bachelor of Science with Honors from the Georgia Institute of Technology. When I was in college, I started my tech blog, PaulStamatiou.com (http://paulstamatiou.com) and it has done well in the last four years. My blog has given me some unique opportunities: I had my own Nike commercial, am part of a promotion with Ford for the 2011 Fiesta, among others (http://paulstamatiou.com/about).
Amir: How did you hear about startup weekend and what made you participate?
Paul: I heard about Startup Weekend from Andrew Hyde’s blog and various places online at the time, such as TechCrunch. I blogged (http://paulstamatiou.com/why-im-enthused-about-startup-weekend) about my
initial thoughts back then, and mentioned that the big reason I was so interested in participating in Startup Weekend was the notion of coming in with nothing and leaving the weekend being a co-founder of a startup and having built relationships with many similarly-minded, smart people.
Amir: How was Skribit conceived at Startup Weekend?
Paul: The basic idea for Skribit (http://skribit.com) came from a problem I had seen after blogging for a few years – it’s hard to come up with original ideas/topics for what to write about. Of course I did not have a name for it at the time. When Startup Weekend came along, I pitched that idea the opening night and then kept pitching it each time we narrowed down the list of ideas. After a few hours of going through other ideas and debating and voting, the idea for Skribit was eventually chosen. It came down to the fact that Skribit would be easier than the other ideas to implement during the weekend and would be solving a problem and relatively easy to market (a blogger’s tool – if bloggers like it, they’ll write about it).
Amir: What was your original pitch, and how did it evolve from the pitch to the implementation?
The original pitch was something like “it’s a user-generated content suggestion/blog topic application that would eventually become a portal for tomorrow’s news,” like a TechMeme. Implementation during the weekend came after the core functionality of the pitch – having a Web site/blog widget that can receive suggestions and a Web site that can help bloggers manage them.
Amir: How many people joined you for this project? Can you describe the structure of the team (developers, designer, marketing…)
Paul: Since Skribit was developed in one of the early Startup Weekends (the 12th one), the format was a bit different. Everyone at Startup Weekend worked on Skribit. So there were roughly 60 people that stayed through the weekend and helped out in some fashion. We did not have much on the Web design side, but we had several graphic designers that came up with our logo that we still use today (albeit updated a bit). There was a small team of marketing-savvy folks helping with our first press release and writing copy for the site. The two big teams however, were business development and developers (with UI team being a subset).
Amir: So how was it to work with people you just met for a weekend?
Paul: It was surprisingly smooth. People were there to build something and were genuinely getting involved. They came together and started working on their own, rather than waiting to take orders from someone. I got to know the attendees rather well by the end of the weekend and would definitely recommend the Startup Weekend experience to others.
Amir: What was the most difficult thing for you working on the project at SW?
The biggest issue was getting everyone to decide on things. We had many break-out sessions with people trying to decide how to do this or that in the UI, whether or not to allow anonymous suggestions for Skribit, and so on. I’d say a good percentage of the weekend was spent trying to decide things rather than just getting stuff done. Of course, that will happen when new folks – each with their own opinions and who are not afraid to speak up – get together to build something.
Amir: What did you learn working there?
Paul: Working with a team is completely different than working alone. I had previously dealt little with version control and Startup Weekend was a crash course in working with SVN and committing code touched by
many other people at the same time.
Amir: So how did you manage to take a 54-hour project and make it into a real startup company as it is today? tell us what it took to take Skribit to the next level from being a SW idea to the stage it is now.
Paul: After the initial weekend, several of the developers met up about once a month for a while. It soon became clear who had the time and who was interested in continuing to develop and work on Skribit. That team consisted of myself and Calvin Yu as developers, and Lance Weatherby as our business lead, marketing guru and advisor. I was still in college at the time and Calvin was working full-time to support his family, but we still met up at a local coffee shop on most weekends to discuss features and roadmaps and to develop Skribit. I graduated in December, 2008 and began working full-time on Skribit. Around that same time, Georgia Tech’s Edison Fund invested in us. The fund helps startups that are related to the university in some way.
Over the summer we added an intern to our team, a smart programmer named Alex Coomans, who is currently in high school.
Amir: Can you tell us a bit about Skribit and what it actually does?
Paul: Our current pitch is that Skribit helps bloggers cure writer’s block by receiving post suggestions. We do that with our sidebar widget and suggestions tab that bloggers can embed on their site. Their readers can suggestion topics using the widgets, and the blogger can manage those suggestions on the Skribit website. The big thing is that Skribit closes the feedback loop between readers and the author. Readers can follow suggestions they like and get notified of its status and comments, and also find out when the suggestion is actually published. We have Pro accounts that cost about $25 USD a year that enable things like suggestion moderation, unlimited suggestions, better customization and multiple blogs.
Amir: So what are your tips for Israel’s SW participants?
Paul: Come prepared to work. Do not waste time over small details… just start building something fast. Make sure you have enough developers, as building the product will likely be your only bottleneck during the
weekend. Don’t spend too much time on design, but rather focus on the core functionality…and do it well. But most of all, meet people! You never know, they could become the co-founder of your next startup!
Thank you Paul, best of luck with Skribit!
Posted by Startup Weekend Crew
Startup Weekend is excited to announce it is partnering with the guys at DEMO to help further our efforts to provide new and valuable opportunities to our community!
DEMO is one of the foremost tech conferences in the world. What types of companies come from DEMO?
vmware, Salesforce.com, Tivo, Bitgravity, Symantec, Java, E*Trade, Boingo, palm, six apart, and more!
Why is this cool?
Successful Startup Weekend companies will get “fast track” consideration with the directors of DEMO for the Alpha Pitch segment of the event for early stage startups! Stay tuned for other great opportunities to come from this partnership!
Already a Startup?
Get the Demo Facts, and Attend DEMOspring 2010 in California March 21st-23rd.
Posted by Amir Harel
I was interviewed about Startup Weekend by one of the greatest (if not the only) technology podcasts in Hebrew – Reversim.com.
We talked about:
Posted by Amir Harel
Usually at a typical Startup Weekend event about 7-9 projects are created, while about 1-2 become a real startup company.
I thought it would be interesting to introduce some of the companies that graduated and developed into startup companies just to give you a taste of what other have done:
Description: Skribit is a user-generated content suggestion application for blogs. Effortlessly assemble what your readers really want to hear
Startup Weekend: Atlanta 2007
Founder: Paul Stamatiou
Description: Twitpay is a simple way to send payments via Twitter.
Startup Weekend: Atlanta 2008
Founder: Michael D. Ivey
Description: Mugasha is a place that lets you explore, discover, and share DJ music of all genres; club, dance, house, techno, electro, trance, progressive. Our goal is to make it easy to find and listen to DJ sets online, and the individual tracks of those sets.
Startup Weekend: Portland 2008
Founder: Akshay Dodeja
Description:Indinero aims to provide its users with instant insights into the finances of their companies, leading them to save on unnecessary expenses and to earn more money for their companies.
Startup Weekend: San Francisco 2009
Founder: Jessica Mah
Description: Offer the best selection of beautiful jewelry made with recycled metals, conflict-free diamonds and ethically sourced gems.
Startup Weekend: San Francisco 2009
Founder: Meghan Connolly Haupt
Description: Help businesses build their teams more efficiently and more cost-effectively.
Startup Weekend: San Francisco 2009
Founder: Guy Hirsch
These are just a few examples of the companies that came out of Startup Weekend. It’s amazing what you can do in so little time when working with talented and motivated people.
Now let’s see what you can do.
See you there!
Posted by Amir Harel
To celebrate, we have created a 25% discount coupon for early registrants! Register before 10:00 p.m. on Thursday, 26 November and enjoy 25% off the regular ticket price.
All you have to do is to type the word: swearlybird in the discount code field on the registration form.
You can share the discount code with your friends to make sure they don’t miss the opportunity.
Remember…the coupon is only valid until the evening of Thursday, 26 November, so don’t wait too long.
See you there!
Posted by Amir Harel
Startup Weekend recruits a highly motivated group of individuals including developers, business managers, startup enthusiasts, marketing gurus and graphic artists to attend a 54-hour event that builds communities, companies and projects.
Founded in 2007 by Andrew Hyde, the weekend is a concept of a conference focusing on learning by creating. It is known for its quick decisions, ‘out of the box’ thinking (oh no, the buzzwords are attacking!), unique facilitation technique and letting the participants show what they can do.
Startup Weekend Israel will be a kosher version, so the event starts on Wednesday, 16 December at 16:00 and will end Friday, 18 December, one hour before Shabbat. Since it will be Hanukah, we plan to stuff you with doughnuts and latkes, so be prepared!
Since 2007 the concept of Startup Weekend has spread, not only in the US, but also around the world. Cities like Vienna, Paris, Athens, London, and many more have successfully implemented the concept.
After everyone gets together and figures out who else is there, the pitching begins. Basically, anybody with an idea for a product gets 120 seconds to pitch it to the group.
Once the pitching is finished, there will be a 20-30 minutes break, giving people the opportunity to mingle with the folks behind the ideas they liked. After the break, a vote will be conducted to determine which ideas will move to the next stage.
Then teams will be formed according to all the ideas that were selected. From that moment, you’re in charge of implementing the idea…and we’ll keep you well-fed!
An ideal team would be 7-9 members with diversified professions (e.g. developers, business developers, designers, social media and marketing). Once the teams are formed, it is the complete responsibility of the team to define scope, responsibilities and timeline. We will try to make sure you have everything you need in order to make it happen.
Startup Weekend provides an unprecedented level of networking, team building, learning, and life changes for its attendees and their communities.
Don’t forget that there will be 6-7 meals provided during the 3 days, as well as refreshments around-the-clock. There is a reason that most attendees come back for year after year – it’s just plain fun, and it provides amazing opportunities you can’t get anywhere else. Sometimes a company emerges, sometimes one doesn’t. Some companies go on to produce revenue or get seed funding, but it is guaranteed that every time, people leave with more experience, insight, knowledge, friends and resources than they came with.
Registration for the event is done on our Web site; purchase the ticket type most suitable for you. In order to keep the range of attendees diverse, we divided the tickets into several types:
Several people have asked, so it’s important to say it again: The ticket type is for PLANNING PURPOSES ONLY. If something is sold out, sign up for something else, just e-mail the organizer and let them know. Got it? Planning purposes only.
Remember to pick the ticket type according to what you would like to spend your weekend doing, and not necessarily according to what you do for your day job. Remember you’re totally free to switch roles throughout the weekend.
Andrew Hyde, Founder – I’m a startup enthusiast. The great company that I work for is TechStars, which is most certainly the finest startup accelerator in the land. I have founded 4 companies, including Startup Weekend and VCwear.
Clint Nelsen, Partner – I have an extreme curiosity for the world around me; Startup Weekend provides an amazing outlet to surround myself with smart people pursuing really interesting ideas. I am from Minnesota and have a passion for anything outdoors. I don’t have a car, and arrive at many a meeting in the Seattle area dripping in sweat. In another life I did business valuations for privately held companies. My favorite part of that job was interacting with the entrepreneurs that were following their passion and taking big risks. I love to learn, travel, snowboard, fly planes, and fly fish.
Marc Nager, Partner – I travel the world helping startups and entrepreneurs. Raised in Mammoth Lakes, CA (I love to ski). Went to college at Chapman University in SoCal. Backpacked for 3 summers. Moved to Switzerland. Got a job making more money than I knew what to do with but was miserable, so I moved to Seattle. Love it here! I don’t have a car. I am always ready to go camping/backpacking/biking/skiing/hiking at a moment’s notice. My company went under in Jan ‘09, and I started my own startup. While still going, I jumped full-time into Startup Weekend May 2009…. a true passion! Now I get to travel the world and do what I love.
Amir Harel – Amir has more than 10 years of experience in developing and marketing software products. While working as a Product Marketing manager at Commtouch, Amir is also mastering the secret art of the JavaScritpt Ninja. Innovating and developing products from the age of 5, he is a natural-born entrepreneur, always looking for ways to take an active role in improving the world. Amir holds a B.Sc in Computer Science from Bar-Ilan University and an MBA from the Interdisciplinary Center of Herzliya.
Eddy Resnick – Eddy has been involved with the hi-tech market in Israel and around the world ever since his aliya in 1990 from Canada. For the last 13 years he worked at Sun Microsystems in the telecommunication industry and finally with the startup community focusing on cloud computing. Eddy brings both a technology and business perspective to his activities.
If you have any questions check our FAQ page, or contact us at israel@startupweekend.org
See you there!
